Associate, Digital Marketing , SEM

Gurugram, Haryana, India Full-time

About Splash Math

At Splash Math, our vision is to transform K-12 learning by making it fun and personalized for every child globally and to prepare them for the skills required in 21st-century. With more than 30M+ students onboard, we are the fastest growing elementary math program in the United States. Backed by Accel Partners and many more prominent investors, We have won almost all Ed-tech awards ranging from Stevie Award for best Ed-tech product, Tabby award for best business, Parents Choice Award, Best App Ever Award, and many others. We believe, this is just the beginning.To help us get to the next stage and to reach 100M+ students worldwide, we are looking for highly motivated individuals with a passion for building high performing teams. To help us get to the next stage and to reach 100M+ students worldwide, we are looking for highly motivated individuals with a passion for building high performing teams.

We are looking for an Associate, Digital Marketing (SEM) with end-to-end ownership of paid user acquisition for Splash Math website through Google, Bing & Apple Search Ads. The person should be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth, growth & growth.

Core Responsibilities

  • Responsible for execution & making changes in Google Search Ads & Apple search Ads campaigns according to brief and best practice guidelines.
  • Prepare reports by collecting and analysing data from Analytics tools to optimize campaigns.
  • Keyword Research - regular monitoring of keywords to ensure Ads accounts are optimized.
  • Should have good understanding of ad copy, creative, landing page and bid optimization.
  • Understanding of conversion based bidding strategies for various campaigns on Google Adwords or similar platform.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm/ideate new and creative ways to scale spends & stabilize CPA.
  • Collaborate with internal teams to create landing pages and optimize user experience.

 Qualification & Skills

  • Data driven individual with at least 1 year of working experience in Search Engine marketing
  • Have execution experience on Google or Bing Ads.
  • Basic Knowledge of Google Analytics or any other analytics platform.
  • Engineering educational background is preferred.

Culture at Splash Math

At Splash Math we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.

For more information about the company, please visit  http://www.splashmath.com