Assistant Manager App Marketing

Gurugram, Haryana, India Full-time

StudyPad is seeking an app marketing professional who will own the strategy, execution and campaign management for Apple Search Ads and ASO channels for the iOS app.

 

Responsibilities:

  • Strategy

    • Creating a roadmap to acquire users for iOS app by defining crisp projects and clear impact.

    • Ensure constant improvement and growth in organic visits, downloads and app store rankings and ratings.

    • Keyword research on an ongoing basis to advise and implement them on the App Store and Play Store.

    • Manage and optimize Apple Search Ads and Google campaigns partnering closely with the SEM, social, and display teams.

    • Stay abreast of new tools, trends, and best practices in app marketing.

    • Communicate regularly with senior leadership, internal stakeholders and marketing team colleagues to understand objectives and opportunities.

 

  • Data Analytics and Tools

    • Analyse data and present actionable insights for Search Ads and ASO experiments.

    • Dive into the data to detect patterns and uncover insights to optimize our mobile paid marketing efforts.

    • Campaign management: optimize live campaigns based on a variety of performance metrics (data mining, A/B testing, optimizing and scaling).

    • Knowledge of ASO and analytics tools like App Follow, Mobile Action, App Annie, Sensor Tower, iTunes Analytics, Google Analytics, Adjust etc.

 

Requirements:

 

  • Analytical person with a strong ability to draw insights from the data

  • Engineering background from top colleges

  • A hustler who can make things move and is ready to do anything necessary to ensure success of the project

  • 1+ years of experience in mobile or online marketing with a track record of building and executing successful marketing strategies in either of Apple Search Ads (highly preferred), SEM, ASO or SEO

  • Understanding of Apple iTunes App Store and Play Store will be strong plus

  • Extremely self-motivated person and should be able to work with minimum supervision

 

About the Company

 

StudyPad’s vision is to transform K-12 learning by making it fun and personalized for every child and to prepare the children for skills required in 21st-century. StudyPad is uniquely poised to harness the rapid growth in the education technology with the ubiquitous adoption of smartphones and tablets. StudyPad’s flagship product Splash Math is transforming the way elementary school children learn math through a highly engaging, and personalized program. It is available across all digital platforms (iOS, Desktops, Android) and has been used by more than 20 Million students worldwide. It has won many awards and has been featured by Apple multiple times.

 

At StudyPad we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of products and services that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also find people who don’t want to have anything to do with that and are quietly typing away on their machines.

 

For more information about the company, please visit http://www.splashmath.com

 

Apply for this opening at http://studypad.recruiterbox.com/jobs/fk01z9t?apply=true