Assistant Manager - SEM

Gurugram, Haryana, India Full-time

We are looking for an SEM Manager with end-to-end ownership of paid user acquisition for Splash Math website through Google & Bing Ads. The person should be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have a laser focus on growth, growth & growth.

Responsibilities

  • Execution
    • Plan, optimize, implement and manage paid search campaigns. Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.
    • Good working knowledge of Google Analytics to optimize Adwords & Bing. e.g. remarketing audience, bounce rate, GA Goals etc
    • Perform keyword research and able to scale up the account keeping the ROI targets.
    • A/B test: audience targeting, ad copy, creative, landing page, and bid optimization.
    • Strong understanding of bidding strategies for various campaigns & ad platforms.
    • Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.
  • Data Analytics
    • Interpret data, analyze results using statistical techniques to determine actionables.
    • Ability to analyze competitor strategies and recommend changes in our strategy.
    • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in goals.
  • Strategy
    • Keep pace with digital marketing industry trends, new channels, and other developments
    • Manage P&L for all paid marketing campaigns for conversions.
    • Constantly look at competitors and provide SWOT analysis and identify their success factors.

Qualification & Experience

  • Extremely data-driven individual with over 3 years of relevant experience
  • Manage large sized PPC budgets (experience in US market & product companies will be an advantage).
  • Engineering educational background from Tier 1 colleges, pref. IIT/NSIT/BITS Pilani.

About the Company

Splash Math's vision is to transform K-12 learning by making it fun and personalized for every child and to prepare the children for skills required in 21st-century. Splash Math is uniquely poised to harness the rapid growth in education technology with the ubiquitous adoption of smartphones and tablets. Our flagship product Splash Math is transforming the way elementary school children learn math through a highly engaging, and personalized program. It is available across all digital platforms (iOS, Desktops, Android) and has been used by more than 20 Million students worldwide. It has won many awards and has been featured by Apple multiple times.

At Splash Math we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of products and services that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also find people who don’t want to have anything to do with that and are quietly typing away on their machines.

For more information about the company, please visit http://www.splashmath.com

Apply for this opening at http://studypad.recruiterbox.com/jobs/fk01eks?apply=true