Associate- Email marketing

Gurugram, Haryana, India Full-time

Associate- Email Marketing

At Splash Math, our vision is to transform K-12 learning by making it fun, personalized for every child globally and to prepare them for the skills required in 21st-century. Our flagship product Splash Math is making learning math fun and engaging for K-5 kids. With more than 30M+ students onboard, it is the fastest growing elementary math program in the United States. Splash Math has won almost all Ed-tech awards ranging from Stevie Award for best Ed-tech product, Tabby award for best business, Parents Choice Award, Best App Ever Award, and many others. We believe, this is just the beginning.

 What you ‘ll do: Core Responsibilities:

This role requires a combination of planning, analytical and operational skills. The key tasks performed would include, but are not limited to:

  • End to end execution of running email campaigns for users - which includes list handling, automation, email scheduling etc.
  • Manage a contact database with multiple lists and take ownership of its cleaning and updates
  • Collaborate with the content, creative, strategy and sales teams to gather campaign assets, and obtain approvals prior to sending
  • Maximize engagement and conversions through techniques such as A/B testing, mobile-friendly templates
  • Ensure full accuracy in all aspects of the campaign through proofreading, link-checking, and test sends
  • Analyse campaign performance data and provide actionable recommendations to increase effectiveness
  • Monitor competitors’ email campaigns and prepare benchmark reports
  • Ensure that all campaigns follow best-practices for delivery. Recommend new techniques in email design, and testing

Requirements

  • Hands-on with multiple email marketing and CRM tools like Active Campaign, Mailchimp, Sendgrid, Marketo etc.
  • Knowledge of best practices for sending the emails.
  • Knowhow of sending bulk emails, automation and triggered emails.
  • B.Tech / B.E. will be preferred.
  • 2-5 years of email marketing experience with proven track record of increasing goal conversions.

Culture at Splash Math

At Splash Math we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who are quietly typing away on their machines. For more information about the company, please visit www.splashmath.com